B2B Media, Advertising & Publishing
Editorial Campaigns
at Scale
MediaPlanet produces high-volume B2B editorial campaigns across print and digital. The work required fast execution, tight coordination, and consistent creative quality across multiple teams and deadlines.
My role focused on bridging these teams—ensuring campaigns moved efficiently from concept to execution while staying aligned with client objectives, brand standards, and tight production timelines.
The Challenge
Managing speed and scale without losing clarity or creative quality across multiple stakeholders.
What I Did
Translated client and sales needs into clear creative direction
Designed and launched editorial campaigns across channels
Presented work and aligned stakeholders early to avoid rework
Helped keep production moving during tight deadlines
Social Media Strategy used across all locations
Impact
By supporting both creative execution and operational coordination, campaigns launched more smoothly, with stronger consistency across channels and fewer last-minute disruptions. The
team was able to scale output while maintaining quality, supporting MediaPlanet’s ability to deliver reliable, high-impact B2B storytelling for global clients.
Why This Matters
This work reflects how I operate as a creative liaison—bridging strategy, execution, and delivery so teams can move faster without confusion.
I led all campaigns from the months of July 2018 - February 2019
View Live Campaigns
